NSW Government Support To Reignite Visitor Economy

The NSW Government will invest more than $8 million in a suite of grant programs to accelerate the recovery of the NSW visitor economy as the state reopens to visitors. 

Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Trade and Industry Stuart Ayres said the funding would be a significant boost to the visitor economy as travel restrictions lifted.

 

“This funding will create jobs, enhance the visitor experience, support the return of lifestyle and business events in regional NSW and promote our regions as ‘must-visit’ destinations, generating hundreds of millions in visitor expenditure.”

Stuart Ayres

Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Trade and Industry

More than $8 million available

$8.35 million will be delivered through the following programs:

  •  $4.1 million Tourism Product Development Fund – to support regional accommodation renewal and new visitor experiences
  • $1.5 million Regional Event Fund – to support new and flagship regional events
  • $2 million Co-operative Marketing Program – leveraging Destination NSW’s new Feel New marketing campaign
  • $750,000 Regional Business Event Development Fund – to create, attract and support new business events for regional NSW

 

“Whether it’s to upgrade the standard of accommodation, develop an entirely new visitor experience, stage conferences and regional events, or deliver a compelling destination marketing campaign, these grants will ensure NSW remains top-of-mind for all types of visitors.”

Stuart Ayres

Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Trade and Industry

The NSW Government will deliver the grants through Destination NSW, which will support recipients to best manage their project delivery.

Read the Media Release from The Hon. Stuart Ayres Minister for Jobs, Investment, Tourism and Western Sydney Minister for Trade and Industry.

 

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